Martin is a very experienced business and digital experience professional and he coached leadership teams on digital strategy and execution. Actually he is Senior Lecturer and Researcher at University of Applied Sciences in Zurich at the Centre for Business Innovation.
He has 20 years’ experience in product development, customer experience design, business analysis and consulting. This hybrid background allows him to understand the challenges of organisations and successfully integrate business goals with user needs.
As Experience Director at PwC Switzerland, he led Digital Transformation projects in Pharma, Healthcare and Financial Industries among others. As a User and Customer Experience Lead, his experience spans from developing Digital TV solutions to creating shared decision-support tools for cancer prevention.
He has been educated internationally in business management, design research and digital innovation, with a PhD on medical decision support from Goldsmiths, University of London.