Annalisa Magone is CEO of Torinonordovest, research center on work, industry and innovation; she is a journalist, speaker, author, trainer and scientific divulgator, she is one of the most national renowned expert on industry 4.0 and she studies its effects on business model and work organization. She has been external relations manager for several Turin institutions, like I3P (Politecnico di Torino), Corep (Consorzio per la Ricerca e l’Educazione), the agency that realized the strategic plan for the urban transformation of Turin for the 2006 Olympic Winter Games (Torino Internazionale). She is advisor of the French start-up Inwibe. She collaborates with Drifter Investments, industrial holding, she is temporary manager for Rina Academy. She is in charge in LaboraTono, joint research unit founded by Torinonordovest and Links, a research foundation of Politecnico di Torino. She is member of the scientific board of IAL, a network of agencies devoted to the professional training within Cisl; for it she is director of the house organ “Formazione domani”. She is co-founder of the blog “Scenari probabilistici” which explores the IA applied to many social and economic sctors. She is memeber of Consulta Industrial CGIL. She has published extensively on work, innovation, research and technological transfer.